Flavio Briatore is ready to say goodbye to Twigthe iconic luxury beach club Pietrasanta Marinawhich has represented for more than twenty years the symbol of glamor and worldliness in Versilia. “Now I am absorbed in Formula 1,” explained the entrepreneur, implying that the sale was only a matter of time.
Several big names competed for the brand, but the winning bid appears to be that of Leonard Maria Del Vecchioson of the former boss of Luxottica. If the deal is confirmed, Del Vecchio will be able to get his hands on one of the world’s best-known brands. Italian jet set and international. But who are the celebrities who helped make Twiga a place of worship?
A story of luxury and the jet set
La Twiga, founded by Briatore In the 2001 with Daniela Santanchè and other personalities, it immediately established itself as an exclusive destination for those who want a summer full of luxury, music and shows. The large papier-mâché giraffe, symbol of the plant, has become over the years thethe image itselfat del Twiga. Italian and international celebrities attended his golden beachestransforming this place into a showcase of luxurious and unbridled lifestyles.
Among the first to arrive in Twiga were famous footballers like Francesco Totti and Alessandro Del Piero, who, with their families, often chose this corner of paradise to spend their vacations. summer vacation. There was no shortage of well-known faces from Italian television, such as Simona Ventura and Maria De Filippi., and even Hollywood stars like Leonardo DiCaprio, seen more than once among the club’s guests during his visits to Italy.
The controversies that don’t stop the myth
In addition to events and social life, Twiga was often center of controversy. Among the most recent, that of last May, where activists from Open sea they symbolically invaded the beach to protest against the privatization of the coasts. Briatore never let criticism intimidate him, responding quickly with scathing statements.
“We pay three million euros in taxes over a season and we give I employ 150 people», replied the entrepreneur, always ready to defend his place in the face of accusations.
Even Italian politics has not remained indifferent to Twiga’s charm. In the summer of 2023, representatives of Italy Vivaincluding Maria Elena Boschiattended a dinner at the factory, triggering theThe indignation of Carlo Calenda. These episodes only increased themedia attentionhas around the Twiga, thus strengthening its position as a central location for the Italian jet set.
Twiga’s legacy: past and future
If the agreement with Leonard Maria Del Vecchio If successful, the future of Twiga could take shape a new directionbut its spirit will remain the same. Del Vecchio has already shown that he knows how manage the premises successful with his gastronomic empire, and his interest in Twiga is a sign that this place continues to be a coveted destination for luxury and pleasure.
Briatore has built an empire based on exclusive events, dream dresses and exceptional guests, a mix that made Twiga a jet set legend. And while he devotes himself more and more to Formula 1, Twiga will remain, at least for now, one of the more exclusive destinations from Italy, ready to welcome new protagonists of glamor and entertainment.
Briatore Twiga, with its celebrities, its controversies and its dream evenings, wrote an indelible page of the history of Italian luxury, and whoever takes the reins of this emblematic place will have the task of perpetuating its legacy.