Investing in health and well-being is the best choice to develop the economy of a territory and safeguard its environment: this is why the Fiemme community well-being project was born in Trentino, which benefits citizens and strengthens sustainability and development of the valley.
Improving the lives of people and the development of the territory: from these objectives arises the challenge of Fiemme Wellness Community which considers citizens and businesses involved in three fundamental areas as protagonists: health, territory and the economy.
For what living better means living longer and investing in preventionbut also work for develop a generalized culture on the territory, improve production processes And innovate the territoryprotecting biodiversity and the environment.
To achieve this, it is essential know how to listen to the communityperceives its elements of identification and its founding values, managing, without distorting itself, to also satisfy the needs of tourists who ask to live authentic experiences during their holidays.
The project to create the well-being community in Val di Fiemme was announced on September 20 and began its social and economic journey which has a time horizon of Milan Cortina 2026 Olympic Games.
In fact, Val di Fiemme is the only area in Trentino that will host the Olympic competitions – Nordic skiing and trampoline jumping – and that is why the promoters of the initiative Fiemme Wellness Community they want to present themselves at the sporting event by offering a space capable of bringing together the people who live there, visitors and the business world.
The Trentino valley, at the foot of the Dolomites, has already launched a series of actions in recent years which have enabled it to take important steps towards obtaining the wellness destination recognition.
“NOW – explain Luigi Angelinicreator of the Fiemme wellness community – the territory feels the need for a new leap forward. Without the natural evolution of the destination to the community, in a short time, the excellent work carried out so far risks remaining a short-term strategy and, above all, intended to sell, for example in the tourism sector, to the visitor a product that is not coherent. with the way of life of the local community.
It therefore becomes obligatory for the community to commit to ensuring that the well-being strategy already successfully undertaken by the tourism system is extended to the rest of society and the economy of the territory.“.
“This way – he adds Paolo Gilmozzipresident of the tourist promotion company Fiemme Cembra – well-being becomes a true cultural heritage of the community and guarantees long-term well-being and development.
It is clear that a project of this magnitude is, by nature, open to multiple stakeholders, each of whom contributes through their skills, people and resources.“.